Spa Marketing

Branding is a good story, well told. We can help write a great story for your day spa, and then we’ll bake it into all your marketing tactics—logo, copy, website, print, and more.

Burke Williams

With eleven locations throughout California, Burke Williams is the largest chain of urban day spas in the United States. Rogue Design Group has been working with the company since 2009. We design and produce all of their marketing and advertising needs, including brand identity, multiple websites, menus, packaging, television, and radio.

Out team creates in-house monthly promotions and e-mail blasts to encourage repeat visits and drive gift card sales. We work directly with the social media team. High-end design and whip-smart copy helps maintain the company’s position as a luxury brand and category leader.

Letter of Recommendation

To whom it may concern,

I’m writing to tell you how pleased I am with the working relationship Burke Williams has developed with Rogue Design Group. Six years ago, we asked Eric Warren to give our brand a face-lift. At that time, his team was charged with developing a look and feel for Burke Williams that would attract a new generation of spa-goers—while still honoring the tradition and history of this well-loved California brand. The first project was to launch our new membership program and Rogue Design Group, quite simply, knocked it out of the park.

Today, Rogue Design Group is much more than a design firm to us. They are a true partner. They treat our business as if it were their own. Deadlines and budgets are always met. Emergencies are handled without complaint. More importantly, they understand our business and they understand our guest. The marketing materials they produce are effective and they care about results.

Rogue Design Group partnered with Burke Williams in the depths of the recession, they helped us turn our company around, and today they are integral to our continued success. Eric will fly to Los Angeles to join us in strategic meetings and his input is valued by our entire management team. We believe the work Rogue Design Group has produced for us is unparalleled in the spa industry. Our owner, Theresa Armour, is fond of saying, “Eric leads the only agency that can take my vision and translate it into advertising that I love.”

In short, we are thrilled to be working with Rogue Design Group and they will always receive our highest recommendation.

Sandra Miller
Vice President of Marketing
Burke Williams Day Spa